Adding products properly is essential for a successful webshop. In this guide, we explain how to add, organize, and optimize your products in Sitebuilder.

Accessing Product Management

  1. Open Sitebuilder
  2. Go to E-commerce or Store
  3. Click on Products

Adding a New Product

Basic Information

  1. Click Add Product
  2. Fill in the essential details:

Product Name

  • Clear, descriptive name
  • Include key details (brand, model)
  • Avoid unnecessary words

Description

  • Detailed product information
  • Key features and benefits
  • Specifications
  • Use formatting (headings, bullets)

Price

  • Enter sale price
  • Optional: Compare at price for discounts
  • Set currency

Product Images

Image Requirements:

  • High resolution (minimum 800x800 pixels)
  • Square format preferred
  • Clear, professional quality
  • White or neutral background

Multiple Images:

  • Main product photo
  • Different angles
  • Detail shots
  • Lifestyle/in-use images
  • Size reference

Tips:

  • Consistent style across products
  • Show actual product color
  • Include packaging if relevant

SKU and Inventory

SKU (Stock Keeping Unit)

  • Unique code for each product
  • Helps with inventory tracking
  • Required for variants

Inventory Management:

  • Enable stock tracking
  • Set quantity available
  • Low stock threshold
  • Out of stock behavior

Product Categories

Creating Categories

  1. Go to Categories
  2. Click Add Category
  3. Enter:
    • Category name
    • Description
    • Image (optional)
    • Parent category (for subcategories)

Category Best Practices

  • Logical hierarchy
  • Not too deep (max 3 levels)
  • Descriptive names
  • Consistent naming

Assigning Products

  • Select category when adding product
  • Products can be in multiple categories
  • Featured products highlighted

Product Variants

When to Use Variants

Products with options like:

  • Size (S, M, L, XL)
  • Color (Red, Blue, Green)
  • Material
  • Pattern

Creating Variants

  1. Enable Variants for product

  2. Add Option Type:

    • Name: Size
    • Values: S, M, L, XL

  3. Configure Each Variant:

    • Price adjustment
    • SKU
    • Stock quantity
    • Image (optional)

Variant Tips

  • Keep options manageable
  • Use clear option names
  • Set individual inventory
  • Add specific images per color

Product SEO

Product Title:

  • Include main keywords
  • Brand name
  • Key specifications

Description:

  • Natural keyword use
  • Unique content (not manufacturer copy)
  • Answer customer questions

URL/Slug:

  • Clean, readable URLs
  • Include product name
  • Avoid special characters

Meta Information

  • Meta title (60 characters)
  • Meta description (155 characters)
  • Include call-to-action

Pricing Strategies

Regular Pricing

  • Set competitive prices
  • Include VAT if applicable
  • Round numbers or .99 pricing

Sale Prices

  • Enable compare-at price
  • Show discount percentage
  • Set sale period (optional)

Bulk Pricing

If available:

  • Quantity discounts
  • Wholesale pricing
  • Customer group pricing

Product Status

Published

  • Visible in shop
  • Can be purchased

Draft

  • Not visible to customers
  • Work in progress

Scheduled

  • Publish at specific date
  • Useful for launches

Out of Stock

  • Visible but not purchasable
  • Shows availability notice

Organizing Products

Highlight best sellers:

  1. Mark as Featured
  2. Display on homepage
  3. Show in category highlights

Suggest complementary items:

  • Manually select related products
  • Or use automatic suggestions

Product Tags

  • Add relevant tags
  • Helps with search
  • Creates tag-based collections

Bulk Actions

Import Products

For many products:

  1. Download CSV template
  2. Fill in product data
  3. Import via upload
  4. Review and publish

Export Products

  • Backup product data
  • Edit in spreadsheet
  • Re-import updated data

Bulk Edit

  • Select multiple products
  • Change category
  • Update prices
  • Modify stock

Quality Checklist

Before publishing:

  • Product name clear and accurate
  • Description complete with details
  • High-quality images uploaded
  • Price correct (including VAT)
  • Category assigned
  • SKU set for inventory
  • Stock quantity accurate
  • Variants configured (if applicable)
  • SEO information filled in
  • Mobile view checked

Need Help?

We are here for you! If you run into any issues or have questions, our support team is happy to help you personally. Send us a message through the ticket system - we usually respond within a few hours and are happy to assist you.