Good SEO (Search Engine Optimization) ensures your website is found in Google. In this guide, we explain how to optimize the SEO settings in Sitebuilder.

Why SEO Matters

  • More visitors: Higher rankings mean more traffic
  • Free traffic: Organic search is free
  • Credibility: Top positions build trust
  • Long-term results: Good SEO keeps working

Basic SEO Settings

Accessing SEO Settings

  1. Open Sitebuilder
  2. Go to Settings or Marketing
  3. Click on SEO

Global Site Settings

Site Title:

  • Your brand/business name
  • Appears in browser tab
  • Part of search results

Site Description:

  • General site description
  • Default meta description
  • 150-160 characters max

Site Keywords:

  • Less important for Google now
  • Still used by some search engines
  • Main topics of your site

Page-Level SEO

Every Page Needs

  1. Page Title (Meta Title)

    • Unique for each page
    • 50-60 characters
    • Include main keyword
    • Be descriptive and compelling

  2. Meta Description

    • Summary of page content
    • 150-155 characters
    • Include call to action
    • Entice clicks from search results

  3. URL (Slug)

    • Clean, readable
    • Include keywords
    • Use hyphens, not underscores
    • Keep short but descriptive

Examples

Good:

  • Title: Blue Running Shoes Nike Air Max | YourStore
  • URL: /products/blue-nike-air-max-running-shoes
  • Description: Shop Nike Air Max running shoes in blue. Free shipping over 50. Fast delivery and easy returns.

Bad:

  • Title: Product 12345
  • URL: /p?id=12345
  • Description: (empty)

Image SEO

Alt Text

Describe every image:

  • What is in the image
  • Include keywords naturally
  • Good for accessibility
  • Helps Google understand images

Image File Names

Before uploading:

  • Rename from IMG_1234.jpg
  • Use descriptive names
  • Example: blue-nike-air-max-side-view.jpg

Image Size

  • Optimize file size
  • Use appropriate dimensions
  • Balance quality and speed
  • Use WebP format when possible

Heading Structure

Use Proper Headings

  • H1: Main page title (one per page)
  • H2: Section headings
  • H3: Subsections
  • H4-H6: Further hierarchy

Heading Tips

  • Include keywords in H1
  • Logical hierarchy
  • Descriptive headings
  • Do not skip levels

Internal Linking

  • Connect related content
  • Use descriptive anchor text
  • Create logical pathways
  • Helps Google discover pages
  • Clear menu structure
  • Breadcrumbs enabled
  • Footer links to important pages
  • Site search functionality

Technical SEO

Mobile Friendliness

  • Sitebuilder templates are responsive
  • Test on mobile devices
  • Check Google Mobile-Friendly Test
  • Ensure touch targets are large enough

Page Speed

  • Optimize images
  • Enable browser caching (automatic)
  • Minimize code (automatic)
  • Use lazy loading

SSL Certificate

  • Included with hosting
  • HTTPS is a ranking factor
  • Shows padlock icon
  • Builds visitor trust

Sitemaps

XML Sitemap

Sitebuilder generates automatically:

  • Lists all pages
  • Submitted to Google
  • Updated when content changes

Submit to Google Search Console

  1. Create Google Search Console account
  2. Verify your website
  3. Submit sitemap URL
  4. Monitor indexing status

Content Tips

Quality Content

  • Unique, original content
  • Answer visitor questions
  • Regular updates
  • Sufficient length (300+ words)

Keyword Usage

  • Research relevant keywords
  • Use naturally in content
  • Include variations
  • Do not over-optimize

Fresh Content

  • Add new pages/products
  • Update existing content
  • Blog regularly
  • Keep information current

Local SEO

For Local Businesses

Google Business Profile:

  1. Create profile at business.google.com
  2. Verify your business
  3. Add complete information
  4. Collect reviews

Local Keywords:

  • Include city/region
  • Neighborhood names
  • Near me optimization

NAP Consistency:

  • Name, Address, Phone
  • Same everywhere
  • On website and external sites

Monitoring Results

Google Search Console

Free tools:

  • Search performance
  • Indexing status
  • Mobile usability
  • Security issues

Google Analytics

Track visitors:

  • Traffic sources
  • Popular pages
  • User behavior
  • Conversions

Key Metrics

  • Impressions: How often you appear
  • Clicks: How often clicked
  • Position: Average ranking
  • CTR: Click-through rate

SEO Checklist

For each page:

  • Unique page title (50-60 chars)
  • Meta description (150-155 chars)
  • Clean URL with keywords
  • H1 heading with main keyword
  • Alt text on all images
  • Internal links added
  • Content minimum 300 words
  • Mobile friendly
  • Loads quickly

Need Help?

We are here for you! If you run into any issues or have questions, our support team is happy to help you personally. Send us a message through the ticket system - we usually respond within a few hours and are happy to assist you.