Connecting Google Business Profile to your website

A Google Business Profile (formerly Google My Business) is essential for local discoverability. When you correctly connect this profile to your website, you strengthen both your online visibility and your credibility. At Theory7, we are happy to help you optimize your online presence.

Why a Google Business Profile is important

With a Google Business Profile, you appear in:

  • Google Maps: Customers find your physical location
  • Local search results: Your business appears for relevant searches
  • Knowledge panel: The information block on the right in search results
  • Google reviews: Customers can leave ratings

This is particularly valuable for local businesses that want to attract customers from the area.

Claiming and verifying your profile

If you do not have a profile yet or want to claim an existing profile, follow these steps:

Step 1: Search for your business

  1. Go to business.google.com
  2. Log in with your Google account
  3. Search for your business name
  4. If your business already exists, click on Claim this business

Step 2: Enter business details

Fill in the following information accurately:

  • Business name: Exactly as you use everywhere
  • Category: Choose the most relevant primary category
  • Address: Your full business address
  • Phone number: Preferably a local number
  • Website: Your full website URL

Step 3: Verify your business

Google must verify that you are actually the owner. This can be done via:

  • Postcard: Google sends a code by mail (takes 5-14 days)
  • Phone: You receive a code via phone
  • Email: Available for some businesses
  • Instant verification: If you already use Google Search Console

After verification, you can fully manage and customize your profile.

NAP consistency: the foundation for local SEO

NAP stands for Name, Address, and Phone number. Consistency in this is crucial for local SEO.

Why NAP consistency is important

Google compares your business information across the entire internet. Inconsistent information leads to:

  • Confusion at Google about which data is correct
  • Lower ranking in local search results
  • Frustrated customers who find incorrect information

Keeping NAP consistent

Make sure your NAP data is identical on:

  • Your website (preferably in the footer on every page)
  • Google Business Profile
  • Social media profiles
  • Online business directories (Yelp, Yellow Pages, etc.)
  • Local websites and partners

This means exactly the same spelling:

Connecting website to your profile

A correct connection between your website and Google Business Profile strengthens both.

Adding website to your profile

  1. Log in to business.google.com
  2. Select your business
  3. Click on Info in the menu
  4. At Website, add your full URL
  5. Use HTTPS if your website supports this

Make sure your website has a valid SSL certificate.

Placing business details on your website

Add your NAP data to your website, preferably:

Consider placing a direct link to your Google Business Profile on your contact page. This encourages customers to leave reviews.

Collecting reviews

Reviews are an important ranking factor for local search results and influence purchase decisions.

Why reviews are important

  • Trust: Potential customers read reviews before making contact
  • SEO: Businesses with more positive reviews rank higher
  • Conversion: Good reviews convince hesitant visitors

How to ask for reviews

  1. After a successful transaction: Send a follow-up email with a review request
  2. On your website: Place a review button or link
  3. In your email signature: Add a short invitation
  4. Physically: A small card or sticker in your store

Via DirectAdmin, you can create a special email address for sending review requests.

Google makes it easy to create a direct review link:

  1. Search for your business in Google
  2. Click on your profile and then on Ask for reviews
  3. Copy the generated link
  4. Share this link with customers

Responding to reviews

Always respond to reviews, both positive and negative:

Positive reviews:

  • Thank the customer genuinely
  • Mention specific details from the review
  • Keep it short and personal

Negative reviews:

  • Stay professional and calm
  • Apologize for the bad experience
  • Offer a solution
  • Invite for personal contact

Optimizing your profile

Maximize the effectiveness of your Google Business Profile:

Complete information

Fill in all available fields:

  • Opening hours (including holidays)
  • Attributes (e.g., wheelchair accessible, WiFi)
  • Description of your business
  • Products and services

Adding photos

Regularly add photos:

  • Logo and cover photo
  • Photos of your location (inside and outside)
  • Photos of products or services
  • Team photos

Businesses with photos receive significantly more requests for directions and website visits.

Posting updates

Use Google Posts to share current information:

  • Offers and promotions
  • News items
  • Events
  • Product highlights

A well-optimized Google Business Profile, connected to a professional website, is a powerful combination for local visibility. With Theory7 hosting, you have the fast, reliable website that perfectly complements your online marketing strategy.